Visa

As the credit card disappears and is replaced by less tangible forms of financial transactions, Visa asked Media A to help envision the attitudes, manners, rhythms and preferences of the 2020’s.

 

A persona was generated outside of commonly accepted demographic norms to suggest the emergent, nuanced and highly customized manners of living and transacting made possible by a radical increase in choice, a rejection of traditional career and domestic moinikers, and a change in the relationship with brands from authoritative to dialogic.

 

(With Lawerence Blough, April Mises and Sea Zeda. Image: Svensk Filmindustri)

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Projects
 
Visa

"What-if" scenarios and demographic profiles of future clients, especially as pertains to financial resources and transactions in the 2020's.

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The Universe Emerges from Information

Exhibition and lecture on the future of design and values at Studio-X, Istanbul (with the support of Columbia University).

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Horizon Projects

Workshops across 12 countries visualizing new services, products and consequences arising out of future hypothetical conditions.

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TapIt

Created branding and organizational strategy, designed visual identity, website, iPhone application and hired development and blogging staff.

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